When selling your home you need a broker that will focus their marketing efforts to achieve the greatest exposure for your property. Our residential marketing plans will get your home in front of the most qualified buyers so its sold quickly and efficiently! When you're ready to take the next step towards selling your residential property, Longhorn Realty is here and ready to help.
Is your home on acreage or is it a ranch home? You may also want to view our Land Sellers Guide to start the process to sell!
Competitive Pricing
Learning about you and your home is an important first step. We use only the most recent and most relevant residential transactions in our analysis to price your property. The sold data gathered from comparable properties along with consideration for current market conditions allows us to formulate a competitive list price. Our end goal, to net you the very best return possible from the sale of your home!
Marketing Your Home - Local, State, National Coverage
The goal of our marketing plans is to highlight your home's best assets and unique features so our ads are appealing to the vast majority of buyers. We accomplish this through professional photo shoots, virtual tours, digital flyers and presenting this material on our own website, MLS memberships, Social Media, email campaigns and our own professional network.
Our marketing techniques will get your home listing in front of buyers for the all important local, state and national level exposure.
Homes on Acreage
Homes on acreage or ranch home properties benefit greatly from additional land specific marketing and for these properties we post ads on numerous paid land sites, provide aerial videos, create interactive aerial mapping and present your listing at land event presentations.
Digital & Internet Marketing
With 90% of buyers starting their real estate searches on the internet you have to have an effective digital marketing campaign. Some examples of our digital marketing starts with our own, very popular website that is extremely mobile friendly, Pay Per Click campaigns (PPC), Social Media Posts, Custom Property Pages, Search Engine Optimization (SEO), Inbound Marketing, Interactive Mapping and much more the world doesn't need to know about!
Our Website
When your competition uses your website to search for properties you know you've done something right! We've spent many years perfecting our site to draw and retain as much site traffic as possible. We accomplish this by providing an easy to use site that flows well and by offering free tools that lets users create their own dashboard that can save searches and send email updates on properties.
Now days a real estate website has to be easy to use on mobile and tablets. With up to 60% or more of our web traffic coming from mobile devices we realized the importance of having a very mobile friendly site so buyers can view your listings on the go.
Social Media
When more than 80% of people who use Facebook to read posts and watch videos it only makes sense to promote out clients listings there and across all social media platforms. You don't post an add once on social media and you are done. You have to keep posting and re-posting to maximize the number of people who see it. So frequently post our Coming Soon properties, New Listings, videos and status updates on properties.
Email Campaigns
To continue to maximize our marketing efforts we perform email campaigns. Once a month we send out our Monthly Featured Listings which is basically an email blast containing all our listings. In addition to that we do email campaigns for New Listing Announcements and Price Reductions. Our email data base contains all of our real estate contacts, people who signed up from our website and investors that we've collected over the years.
Incoming Marketing
A great way to engage potential buyers is through media sources such as email campaigns, video sharing, social media posts and blog post about listings. Once you post or share the media sources I just mentioned above they continue to keep appearing in searching and which can be discovered by potential buyers. This can continue indefinitely or until the post or video is no longer active. It's a nice long term way to keep your listings appearing in internet searches.
MLS
Longhorn Realty is a member of three MLS Associations: Austin MLS, Central Texas MLS and Highland Lakes MLS. Only Texas licensed Realtors in good standing and with active MLS memberships can post listings on a Texas MLS.
Through an IDX feed subscription our Longhorn Realty's website shows all of Austin MLS's listings. Any broker or agent with an IDX feed subscription can also show MLS listings on their site. What this means for you is that not only does your listing show on Longhorn Realty's site but also on 1000s of other broker and agents sites.
Besides the incredible exposure that MLS provides your listing. MLS also syndicates your listing to big national sites such as Zillow, Realtor.com, Trulia and many more.
Traditional Marketing
The old fashioned process of picking up the phone and calling your real estate contacts to sell a property is still alive and well at Longhorn Realty. Many deals are made through our network of real estate professionals. We also reach out with personal emails which may be considered old school by todays standards, but it works!
Signs
It's a great idea to highlight some of the main features of a property by using riders with for sale signs. A rider stating a property has a "pool" or "view" may spark just enough interest to get potential buyers to take the next step to see the property where they may not have done so otherwise if they hadn't seen the rider. With signs providing up to 10% of inquiries on listings its an opportunity that shouldn't be missed.
How We Roll
We are full time Realtors with a focus on stellar customer service. We guide our valuable clients with clear, concise steps throughout the entire transaction. From listing day to closing day we will always operate in our clients best interest. When you are ready to be taken care of by a "client comes first" real estate brokerage, please contact us today!
Is your home on acreage or is it a ranch home? You may also want to view our Land Sellers Guide to start the process to sell!
Seller Information Form
You can start the process of selling your Central Texas home by completing the form below or simply by giving us a call. 512.289.2121 | info@longhornrealty.net.
Accredited Luxury Home Specialists (ALHS) on staff.
