Digital & Internet Marketing
With 90% of buyers starting their real estate searches on the internet you have to have an effective digital marketing campaign. Some examples of our digital marketing starts with our own, very popular website that is extremely mobile friendly, Pay Per Click campaigns (PPC), Social Media Posts, Custom Property Pages, Search Engine Optimization (SEO), Inbound Marketing, Interactive Mapping and much more the world doesn't need to know about!
When your competition uses your website to search for properties you know you've done something right! We've spent many years perfecting our site to draw and retain as much site traffic as possible. We accomplish this by providing an easy to use site that flows well and by offering free tools that lets users create their own dashboard that can save searches and send email updates on properties.
Now days a real estate website has to be easy to use on mobile and tablets. With up to 60% or more of our web traffic coming from mobile devices we realized the importance of having a very mobile friendly site so buyers can view your listings on the go.
When more than 80% of people who use Facebook to read posts and watch videos it only makes sense to promote out clients listings there and across all social media platforms. You don't post an add once on social media and you are done. You have to keep posting and re-posting to maximize the number of people who see it. So frequently post our Coming Soon properties, New Listings, videos and status updates on properties.
To continue to maximize our marketing efforts we perform email campaigns. Once a month we send out our Monthly Featured Listings which is basically an email blast containing all our listings. In addition to that we do email campaigns for New Listing Announcements and Price Reductions. Our email data base contains all of our real estate contacts, people who signed up from our website and investors that we've collected over the years.
A great way to engage potential buyers is through media sources such as email campaigns, video sharing, social media posts and blog post about listings. Once you post or share the media sources I just mentioned above they continue to keep appearing in searching and which can be discovered by potential buyers. This can continue indefinitely or until the post or video is no longer active. It's a nice long term way to keep your listings appearing in internet searches.
Longhorn Realty is a member of three MLS Associations: Austin MLS, Central Texas MLS and Highland Lakes MLS. Only Texas licensed Realtors in good standing and with active MLS memberships can post listings on a Texas MLS.
Through an IDX feed subscription our Longhorn Realty's website shows all of Austin MLS's listings. Any broker or agent with an IDX feed subscription can also show MLS listings on their site. What this means for you is that not only does your listing show on Longhorn Realty's site but also on 1000s of other broker and agents sites.
Besides the incredible exposure that MLS provides your listing. MLS also syndicates your listing to big national sites such as Zillow, Realtor.com, Trulia and many more.
The old fashioned process of picking up the phone and calling your real estate contacts to sell a property is still alive and well at Longhorn Realty. Many deals are made through our network of real estate professionals. We also reach out with personal emails which may be considered old school by todays standards, but it works!
It's a great idea to highlight some of the main features of a property by using riders with for sale signs. A rider stating a property has a "pool" or "view" may spark just enough interest to get potential buyers to take the next step to see the property where they may not have done so otherwise if they hadn't seen the rider. With signs providing up to 10% of inquiries on listings its an opportunity that shouldn't be missed.
How We Roll
We are full time Realtors with a focus on stellar customer service. We guide our valuable clients with clear, concise steps throughout the entire transaction. From listing day to closing day we will always operate in our clients best interest. When you are ready to be taken care of by a "client comes first" real estate brokerage, please contact us today!