We focus our marketing efforts to achieve the greatest exposure for our land and ranch listings. Our comprehensive marketing plans will get your Texas land sold quickly and efficiently! When you're ready to take the next step towards selling your land, farm, ranch, hunting or live water properties, Longhorn Realty is here to help. You'll find below a brief summary on how we market our listings.
Competitive Pricing
First, we will learn about you and your land. Then we determine your property value by utilizing numerous real estate transaction sources to formulate a competitive list price. Using the most recent and most relevant real estate transactions along with being mindful of current market conditions help us determine a rock-solid list price. Our end goal, to net you the very best return possible from the sale of your property!
Land & Ranch Marketing
Marketing dollars are best spent advertising where land buyers are searching for properties. Simple, right? Not always. A seasoned land buyer may likely start their land search on paid land sites or land broker sites, where someone new to land and ranch ownership may start out on Zillow. This is exactly why we cover all the bases with our comprehensive "land" marketing plans. Our marketing plans are custom tailored to individual properties and our seller client's wants and needs.
Our land marketing will highlight the unique qualities and improvements of your land or ranch using property data, professional photos, interactive aerial maps, aerial videos, virtual tours, property flyers and beneficial documents. We present your property information to potential buyers via our own powerful website, MLS, social media, paid sites, member sites, email campaigns, listing presentations at land events and our own professional network.
Utilizing our marketing partners and our own marketing plan we will reach qualified buyers in all the possible ways a potential land or ranch buyer may search for a property at a local, state, national and international level.
Local • State • National • International
A Few of our Marketing Partners
Digital & Internet Marketing
Digital marketing is where it's at these days! Some of our targeted digital and internet land marketing includes our own killer website (which is extremely mobile friendly), Google Pay Per Click Campaigns (PPC), Search Engine Optimization (SEO), Social Media, Custom Blogs, Interactive Aerial Mapping, Inbound Marketing and much more that our competition doesn't need to know about!
Since 90% of potential buyers use the internet when first looking for real estate, this is a big part of our marketing strategy that we can't afford to miss.
Our Website
You know you have a great website when the competition uses it to search for properties! Since a land broker designed our website it's designed to deliver more useful land information, photos and maps on listings than most other sites. Site users find our site flows well, is easy to use, provides custom search tools, interactive property search map and a dashboard to save and setup searches and receive email updates on listings. We provide all these free website services so land buyers will come to our site and find our seller's listings.
With more than 70% of Longhorn Realty's web traffic coming from mobile devices, we've designed an extremely mobile friendly site that's easy to use from all handheld devices and tablets.
Social Media
Today, more than 80% of people who use Facebook as a social network, watch videos and online stories there. So, it only makes sense to use that knowledge to promote our client’s listings. We regularly post our listing information on social media via property photos, videos, coming soon info, new listing info, price change announcements on several social media platforms. There’s much more to say about social media marketing that we'll save for a private conversation.
Email Campaigns
We create and send email blasts on new listings, price changes and our monthly featured listings. Our email campaign is sent to everyone in our database which incudes land buyers, brokers, agents, investors and folks who have signed up to use our site. Our database contains many years of land related contact information that will help sell your property.
Incoming Marketing
Using creative media sources, such as custom blog posts, social media posts, video sharing, and email campaigns is a great way for us to engage with potential buyers about our client's properties. Once these are set in place, they become the gift that keeps on giving. A custom blog for example, with the proper SEO work, indefinitely keeps reeling in potential buyers from all over the internet or until the blog is no longer active. That's powerful!
MLS
I can't even begin to do justice in describing the power that MLS marketing provides. Only Texas Realtors in good standing and with active MLS memberships can post listings on a Texas MLS. Our MLS memberships currently include Austin MLS, Central Texas MLS and Highland Lakes MLS.
A simple MLS listing can offer an incredible amount of exposure on other broker/agent sites and other real estate websites. Our website shows all Austin MLS listings through an IDX feed subscription. All other brokers and agents who have websites with an IDX feed to Austin MLS will also display your listing on their website. That's 1000's of other broker and agent sites that your listing also appears on.
Syndication
MLS, as well as some of the paid sites we use, syndicates your listing to a massive amount of other real estate related websites. This includes big national names like Lands of America, LandWatch, Land.us, Land and Farm, The Wall Street Journal, Mansion Global, Realtor.com, Zillow, Trulia and many more for that all-important national and international exposure.
Traditional Land Marketing
The old school style of calling our network of buyers, agents, brokers and lenders searching for buyers for our listings still sells properties! Many deals each year are made from within our own network. We also send personal emails with your property information directly to this same group of real estate professionals.
Signs
Lets not forget about the power signs. Signs can provide up to 10% of inquires on properties. An effective sign should clearly deliver a message about the property which is why we use custom riders with our signs that pointout important highlights about the property.
Accredited Land Consultant
Not every ranch brokerage have an Accredited Land Consultant (ALC), so when selling it's good to know Longhorn Realty has a full time ALC on staff. ALC’s have gone the extra mile to obtain additional land training, above and beyond Texas licensing requirements.
How We Roll
Throughout the entire transaction we will always work in our client's best interest. When offers are received we professionally represent you during the negotiating process and ensure that you get the best price with the best terms. We'll guide you with clear, concise steps from the day we list your property all the way through closing. Our service to you does not end on closing day, we will always be here to assist you after the sale.
Seller Information Form
You can start the process of selling your Texas land, farm or ranch by completing the form below or simply by giving us a call. 512.289.2121 | info@longhornrealty.net.
