Marketing Plan for Texas Land, Farms, Ranches & Homes
We focus our marketing efforts to achieve the greatest exposure for our listings. Our comprehensive marketing plans will get your Texas real estate sold quickly and efficiently! When you’re ready to take the next step towards selling your home, land, farm, ranch, hunting or live water properties, Longhorn Realty is here to help. Shown below is a brief summary on the different ways we market our listings.
First, we will learn about you and your property. We determine your property value by utilizing numerous real estate transaction sources to formulate a competitive list price. Using the most recent and most relevant real estate transactions along with current market conditions help us determine a rock-solid list price. Our end goal, to net you the very best return possible from the sale of your property!
Marketing Your Property – Local, State, National Coverage
Our custom marketing plans are tailored just for you and your property. Highlighting the unique qualities and improvements of your property is an important role of our marketing plan. Property data, professional photos, interactive aerial maps, videos, virtual tours, property flyers and beneficial documents are presented to potential buyers through our website, MLS, social media, paid sites, member sites, email campaigns, event listing presentations and our own professional network.
Our goal is to make sure your listing shows in all the possible ways that potential buyers may perform a search at a local, state and national level.
Digital & Internet Marketing
Digital marketing is where it’s at these days! Some of our digital and internet marketing includes our own killer website (which is extremely mobile friendly), Pay Per Click Campaigns (PPC), Search Engine Optimization (SEO), Social Media, Custom Blogs, Interactive Mapping, Inbound Marketing and much more that our competition doesn’t need to know about!
Since 90% of potential buyers use the internet first when looking for real estate, this is a big part of our marketing strategy that we can’t afford to miss.
We realized we have a great website when we hear how much other agents and brokers use it to search for properties. Our site is highly customized to deliver more useful information, photos and maps on listings than most other sites. Users find our site flows well, is easy to use, provides advanced search tools, interactive property search map and a dashboard to save and setup searches and receive email updates on listings. We provide all these free website services so buyers will come to our site and find our seller’s listings.
With up to 60% of Longhorn Realty’s web traffic coming from mobile devices, we’ve designed an extremely mobile friendly site that’s easy to use from all handheld devices and tablets.
Today, more than 80% of people who use Facebook as a social network watch videos and online stories there. So, it only makes sense to use that information to promote our client’s listings. Frequently, we post on social media property photos, videos, coming soon info, new listing info and eventually under contract & sold property photos. We utilize various social media platforms. There’s so much more to say about what we do on social media, but we prefer to say that in person.
We send out email blasts usually no less than once a month to quality leads who may have interest in our listings. In addition to our monthly emails we also do new listing & price change notifications. Our email list contains buyers, investors, real estate professionals and people who have signed-up to use our website. It’s a great way to get our client’s listings in front of potential buyers and Realtors who may know potential buyers.
Using creative media sources, such as custom blog posts, social media posts, video sharing, and email campaigns is a great way for us to engage with potential buyers about our client’s properties. Once these are set in place, they become the gift that keeps on giving. A custom blog for example, with the proper SEO work, keeps reeling in potential buyers from all the internet indefinitely or until I turn it off. That’s powerful!
I can’t even begin to do justice in describing the power that MLS marketing provides. Only Texas licensed agents and brokers in good standing and with active MLS memberships can post listings on a Texas MLS. Our MLS memberships currently include Austin MLS, Central Texas MLS and Highland Lakes MLS.
A simple MLS listing can offer an incredible amount of exposure on other broker/agent sites and other real estate websites. Our website shows all Austin MLS listings through an IDX feed subscription. All other brokers and agents who have websites with an IDX feed to Austin MLS will also display your listing on their website. That’s 1000’s of other broker and agent sites that your listing also appears on.
MLS, as well as some of the paid sites we use, syndicates your listing to numerous other real estate related websites. This includes big national names like Lands of America, LandWatch, Land and Farm, Realtor.com, Zillow, Trulia and many more for that all-important national exposure.
It may seem old school, but we still pick up the phone and call our network of agents, brokers and lenders searching for buyers for your listing. Many deals are still made from making these phone calls. We also send personal emails with your property information directly to these same real estate professionals.
Lets not forget about the power signs. Signs can provide up to 10% of our inquires on properties.
How We Roll
Throughout the entire transaction we will always work in our client’s best interest. When offers are received we professionally represent you during the negotiating process and ensure that you get the best price with the best terms. We’ll guide you with clear, concise steps from the day we list your property all the way through closing. Our service to you does not end on closing day, we will always be here to assist you after the sale.
You can start the process of selling your Texas land, farm, ranch or home by completing the form below or simply give us a call. 512-289-2121
Get it SOLD with Longhorn Realty!
Fill out the Seller Form below for your free property valuation or contact us today.
Accredited Land Consultant (ALC) on staff.